Movie Night Cross Promotions

Partners | Ubisoft, Kellogg’s, Frito-Lay, Walmart, Supervalu

With the cost of console gaming creating an obstacle for price sensitive families, a partnership program was developed to cost-effectively drive awareness and trial of the Just Dance 4 video game. Program results were optimized by strategically aligning with iconic brands that had broad family appeal and combining promotional resources to build awareness and product trial.       

STRATEGY
In partnership with Kellogg’s, Cheetos and Ubisoft, two massive free game trial programs were developed exclusively for Walmart and Supervalu.   The fully integrated campaigns included promotional packaging, in store displays in high-traffic locations, attention-getting signage, and multiple consumer touch points via web and social media.  

RESULTS
›  Both campaigns delivered over 100 million valuable brand impressions during the critical holiday timeframe.

›  Free trial redemption results for the Kellogg’s/Ubisoft/Rebox partnership were 110% higher than average.  

›  The trial programs contributed to Ubisoft awarding Redbox their "2013 Biggest Accomplishment /Breakthrough" award.